PAPATUI
PAPATUI is a men's care brand founded by Dwayne "The Rock" Johnson, committed to high-performance, clean formulations and the belief that taking better care should be simple, effective, and accessible to every man. The line spans face, body, hair, and luxury cologne and is the #1 men's skincare brand at Target.
As Brand Strategist, I shape how the brand shows up across PR and eventing, founder events, community management, VIP gifting, influencer seeding, editor PR and gifting, retail appearances (holiday, charity, give-back), trend forecasting, and on-the-ground activations alongside Dwayne Johnson.
Travel + Leisure
Travel + Leisure is one of the world's leading travel media brands, guiding millions of readers on where to go, where to stay, and what to bring. Alongside its destination reporting and hotel coverage sits a fast-growing commerce arm — turning editorial authority into shoppable recommendations readers actually trust.
As a Commerce Writer, I write commerce and travel editorial for a national audience, turning consumer and market insight into content that converts. One feature drove $53K+ in attributed revenue, ranking #8 in traffic and #7 in revenue in its week. I track cultural and travel moments across fashion, travel, and lifestyle, surfacing the timely angles that amplify high-performing editorial.
TodayTix
The New York Theatre Guide is TodayTix's editorial home for Broadway and Off-Broadway — reviews, features, and audience guides that help theatregoers decide what to see. Its coverage is syndicated across Playbill and BroadwayWorld, reaching the industry's most engaged national readership.
As an editor and social strategist, I published 50+ Broadway and Off-Broadway reviews, adapting voice and format to each platform for a combined reach of 8M+ across Playbill and BroadwayWorld. I was chosen by the Editor-in-Chief to rewrite the audience guides for Broadway's highest-grossing productions — Hamilton, Hadestown, and The Phantom of the Opera — distilling complex work into sharp, on-brand narrative.
Village Roadshow Entertainment
Village Roadshow Entertainment Group is a global film production and co-financing company behind major studio features for worldwide audiences. Its slate spans tentpole cinema developed, financed, and produced with the industry's leading studios and talent.
As the Assistant to the Producer, London, I supported production on Eternal Return (starring Kit Harington and Naomi Scott) — coordinating daily logistics across producers, talent, and vendors, managing travel and producer and investor relations, and producing a 200+ person wrap event.
